Only referring to the blog where scientists had discovered a method to gain biofuel from whisky products, several earlier blogs have already proven that a popular way to innovate is finding new, undiscovered, manners to act “green”. Nowadays, there is nobody who can deny the climate change, however, many CEO’s doubt about taking the green path, and, apparently, they are wrong! It’s time for companies to go green!
The most common reason why entrepreneurs reject green initiatives is thinking that such a project would have a negative effect on them. And we can’t blame them, as many organisations end up in the green slump, trying to cope with green projects and making less progress than wanted and required.
When we look to the motives why companies go green, “the image of the company” hits the top of the leader board. Nevertheless, while taking measures, the projects also have to add value to the company, and that is often the snare. Therefore a sort of measurement system, like the green score card, is needed to assist companies in evaluating their green projects. Such a results based focus should add value economically, as well as environmentally and socially.
Even Walmart, the largest retailer, started focussing on the green issue the last lean years. And with reason, by reducing their huge energy costs, they managed to provide low prices while staying profitable and helping their costumer trough tough times.
To conclude, in my opinion green projects save the company serious money, in condition that their strategy to innovate and create value is well managed.
Thibaud Tack
Groep 7
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