Didn’t you also notice that it was quite calm among Google’s innovations? No new tools such as Google Image, Google Instant, or Google Earth in the past. Always the same front page, the same features, I felt like Google was becoming outmoded. Well, was I making a mistake, it seems Google was waiting for that one original, almost ingenious, idea : The Google Slam! At first sight an ordinary game, but, wow, it is way more than just a game!
The concept like Google tells us is that “Google Slam” is a website where users al around the world can post videos showing how they use the Google tools. The purpose is to explain the arduous Google technology so that people who haven’t got an extensively technological knowledge also can employ these tools. And by making a competition of it, the search giant only encourages more people to record themselves and post their interesting and unexpected ideas.
So far what Google related us. I believe that it is a brilliant strategy of Google to, on the one hand, solve mainstream problems and, on the other hand, address new markets. For instance, the market of people who first thought Google was too difficult.
And when we look even further, and we think how many innovations most often start, namely by bringing together existing tools, these different ways of using Google could burst into an new innovation, an innovation that all unknowing users around the world created for google.
Thibaud Tack
Groep 7
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